Complete Technical SEO Job Interview Questions with Answers - Part 1

SEO is one of the strong marketing areas in digital marketing.  SEO covers the ethical method of listing a web page in Google or other search engines for relevant search terms. It is a completely organic way of marketing without any investment besides a hosted website with relevant information and details of the products that want to be promoted.

In this era SEO offered tremendous job opportunities in India along outside. So it will be more helpful to candidates having little knowledge and qualification can learn this SEO technic and be an expert in the least time. Another key advantage of SEO is that its completely independent job can do without any security or login credentials. So it offers a huge scope for freelancers who want to behold an independent career. Here we discuss few SEO interview questions and answers for freshers and experienced candidates to crack their technical section. Turn to bellow and know much more revise. This a Part 1 answers session of the entire 50 Digital Marketing & SEO interview Questions on my previous blog.

 1. Mention Latest 5 Google Ranking Factors

• Authority                       - trustworthiness and usability of the website
• Mobile-Friendly            - User Interface Experience
• Page Loading Speed      - The time required to render page completely
• Location                         - Location of the search person also matters
• Social Media                  - Activity and popularity in social platforms will encourage SEO ranking
• Backlinks                       - number of external referring links and its authority
• Technical Errors            - Less the errors better will be Ranking
• Content                          - Quality and amount of content affects SEO ranking
• HTTS                            - SSL certificate will help to secure domain and Ranking
• Structured Snippet        - Schema Implementation

 2. Advantage of Doing SEO for Business

SEO is completely a free marketing method through search engines. SEO can be included in a long term business plan. Because SEO takes time to rank at the top of the search result. So it will be fruitful after more than 3 months of updated works. If it get the ranked top, then it will be like 24 hours of marketing. And genuinely of the SEO leads will be higher than 80 %.

 3. Important On -page Optimizations Techniques

 On Page is the building block in SEO and it is the prime stage in SEO. SEO covers complete technical aspects of web page including it more userfriendly with key elements. While appearing for SEO interview they probably ask about the major task that you managed in SEO works. So here I jest mentioning the key parts. look for more

• Keyword research                      - research most accurate search term for optimizing
• SEO title Optimization              - Creating tempting title  power-words + Keywords + CTA Text
• Meta Description Optimization - Brief description about page with keywords
• Header Tag Optimization          - H1 tag with LSI keyword 
• URL Optimization                     - Integrating keywords in urls  separated with hyphens 
• Image Optimization                 - Optimizing image with adding alternative text for crawling
• Content Optimization              - Optimizing relevant & quality content with  keyword density
• Page Speed Optimization        - Fixing page loading issue with files compression
• Responsive Check                   - Making the page equally user-friendly in all types of devices.
• Sitemap Integration                 - Updatining sitemap.xml to improve website crawl rate
• Robots.txt File                         - Comand file to direct robots to crawl or disallow
• Redirection                              - Canonicalizing of the same pages multiple existences
• Structured Snippet                  - implementing schema for better SERP traffic
• Error Page Fixing                   - Setting up proper customized 404 Error page

 4. Differentiate Do-follow and no-follow links

• Do-follow links - allow robots to crawl the anchor pages and share link juice. It will boost the ranking of the page. PA get high
• No- follow the link - It discourages robots to crawl the linked pages to save the domain value.

5. Brief Google SEO Algorithms

• Panda Update                  - Content quality and quantity
• Penguin Update              - Quality of the backlinks
• Pigeon Update                - Location-wise SERP 
• Humming Bird                - Long-tail content optimization
• Mobile-Friendly Update - Website Responsiveness checking
• Rank Brain Update         - Machine Learning algorithm
• BERT Update                 -  SERP Natural Language Processing Update

6. List out Important SEO Tools

• Google Keyword Planner   - Keyword Researching tool 
• Ubersuggest                         - Keyword Researching tool 
• Google Search Console       - SERP listing and robots crawling insights
• Google Analytics                 - Website visitors statics and reports
• Google Page Speed Insight - Website speed analysis in mobile and desktop
• GT Matrix                            - free page speed testing tool
• Mobile-Friendly Test           - Responsive testing tool
• SEOPTIMER                       - free website auditing tool
• Seo site checkup                  - free website auditing tool
• Screaming Frog                   - free website auditing tool
• Ahref                                   - Paid website auditing tool
• SEM Rush                           - Paid website auditing tool
• Moz Bar                              - free website auditing tool
• Google Tag Manager          - Google free tracking code inserting tool

7. Explain major SEO Issue will occur in E-commerce site

According to ecommerce site SEO will be a complex task. It is less asked SEO interview question. In case You have to face this question, I will share the answers

1. Too many Images will make image optimization difficult and loading speed gets high.
2. Due to dynamic page creation chances of content duplication will be high
3. The chance of a high bounce rate. Unmanaged Error pages will lead this
4. Too many Redirection Issue
5.Low Page Content Issues
6.Structured Snippet Optimization

8. List Local SEO Ranking  Techniques

It will be a most asked questions for SEO interviews for freshes, here is the best tips

•  Should have a specific page with URL and content optimized for the local keyword
• Google My Business listing will Boost more
• Citations - Local directory and business listing sites
• Submissions in Local Classifieds 
• Structured Snippet Optimization

9. Organic Online Lead Generation Methods other than SEO

You can expect something out of box questions SEO interviews like this , here I am trying to give you best answer for this question

• Use of local business listing site can generate enquires in free
• Google my business Map listing
• Local classifies
• Social media groups
• Question & Answers sites, forums like quora etc.

10. Component of a SEO Friendly Site

It will be a convenient question which can answer in your way, along with some thoughts

• Content has a key role, which explains the purpose
• User interface like graphics, color pattern, interactive parts such as chatbox, inquiry box, social channels, other contact details like phone number, mail id, address etc
• Mobile friendly page loading speed
• User-friendly site navigation and URL

Here is the selected SEO interview questions and answes with explanation. It will be best referring guide for freshers and for experienced candidates to brush up their knowledge and terms. I can assure that it will make you more confident and knowledge-rich before your interviewer. All the wihes.