Best of SOCIAL MEDIA Marketing Interview Questions and Answers - Part 2

Social media is substituted all the traditional social channels. Now people are looking over social media platforms to learn trending news and incidents. It has brought tremendous changes among the public media culture and in the method of promotions. So the relevance of expert social media professionals getting an integral part of all types of business promotions.

Here we discuss a few interesting social media marketing related interview questions and answers in detail for your reference. It is completely a basic level interview question that asked in most digital marketing interviews. In the previous blog, some SEO interview questions and common digital marketing interview questions are included. If you want to refer, it will be more helpful.

1. What is SMO means?

Social Media Optimization. Way of making a social media optimized by completing its profile details contents, about section, working hours, address, services, profile pic, other details.

 2. How Do Social Media Marketing Help for Business

Social media allow present business in front of the targeted customers with variant types of content such as images, video, infographics, gif, 360 degrees. This opportunity will help to make a visual impact on the crowd and make the brand more recognizable. It maters the concept and the attractiveness of the posts that we create. Most bounced contents will change according to social relevance. So keep following trends and integrate that concept with the business will bring huge social impact.

 3. Differentiate Reach & Impression

• Reach - the reach of the post or page indicates the appearance of one's newsfeed.
• Impression - frequency of post or page get to show up

4. How To Increase Page like and Post Reach organically on Facebook?

• Facebook algorithm is promoting pages with frequent activities. That means regular updation. It is the prior factor. With no text or little text-only encouraged.
• Next to the ratio of content used in the image and its size, there is text limited for images. It affects the post reach
• Using hashtags in the description can allow more post reaches in searches 
• Like that use of mentioning and tagging pages or people will help to improve page like and reach
• Next is sharing and inviting. Sharing the post or page in niche groups or inviting friends manually for liking the page will help boost the page.

5. What is Facebook Business Manager

 Facebook Business Manager used to manage ad manager accounts, Pages, and the people who work on them, payments—all in one place. It's also a concentrated place to track all efforts, with detailed reports and visualization that show you how your ads are performing.

6. Is there any limitations for image formats while promoting in Facebook

Yes. facebook had some image format and content limitations mentioned. Following that will get most responses from facebook.

Design Specs: Single Images

Supported file types: jpg and png

Image ratio: 16:9 to 9:16  (cropped to 1.91:1 if you include a link)

Amount of text allowed on image: no more than 20%

Recommended Facebook ad image size: 1080 x 1080 pixels

Facebook and Instagram Stories size: 1,080 x 1,920 pixels

Additional information:

Image ratio: 1.91:1

Ad headline: 25 characters

Description text: 125 characters

Link description: 30 characters

Video requirements:

Video File Size: 4GB Max

Length: Minimum of 1 second and a maximum of 240 minutes

Additional information:

Ad headline: 25 characters

Description text: 125 characters

Link description: 30 characters

7. Create an Audience Insight - Detail Targeting of Facebook Campaign for Real Estate Builders

Location - Abroad, Middle East, Local

Job Role - Business owners, Professionals, Artists, Govt Jobs, Administrative service, Proffers, Army, Navy Officers, Piolets

Interest - Real estates, homes.com, 99accers.com, makan.com, investment, property, relocation, new home

Behavior - relocating, recently engaged

8. Which Types of Facebook Campaign You Suggest for an Education Related Service

• Facebook Reach Campaign - To educating them
• Facebook Traffic & lead Generation Campaign - Make them any action like sharing their contact details
• Facebook Video Ads - Promote Testimonials

9. Which type of marketing can be done in LinkedIn

LinkedIn platform is best for B to B marketing. That is business to business marketing. Actually linked in is a professional platform so we can't able to find customers to promote a product or something. It will be a more apt platform to find best-skilled professionals and represent company official updates.

10. What is Social Media ROI

ROI means “return on investment.”  It measures up to the social media strategy of the organization’s objectives (brand awareness, revenue, customer satisfaction, etc.). But generally, social media ROI is the sum of all social media actions that create value actions. After all the time, money, and resources put in—what’s the return?

To measuring ROI by revenue, for example, a simple formula to do that looks like this:

Revenue/investment (people hours, ad budget, etc.) X 100 = social media ROI (as a percentage)

So, if you made Rs.1,000 in revenue from social media on an Rs.500 investment, your profit is Rs.500 (remember: profit = revenue – investment). And then your calculation would be: Rs.500 profit / Rs.500 investment X 100 = 100% return on your investment.

This section of the blog covers very few of digital marketing interview questions, intended to make a candidate well prepare for his digital marketing interview sessions.